Brand identity & creative direction
Graduation is not only about completing your studies or training, its about finishing one chapter and starting another one. Especially for young adults, its a monumental moment. Inspired by the shifting change, we have used a background that reflects it and added the ellipsis that represents a change of idea. To tell the story and engage the
targeted audience, we have used modern and simple elements and arranged them within the contrasting palette, to give a lasting impression and to embrace the change laying ahead. The delicate texture of the design makes it subtle and inviting. With over 200 students graduating BA (Hons), The Cambridge School of Art Degree Show creates a great opportunity to showcase the culmination of their work.